Privacy Policy

Effective date:  October 25, 2026

High Tech Horned Toad Software LLC (“we,” “us,” or “our”) respects your privacy. This policy explains how information is collected, used, stored, and protected when you visit our company website.

This policy applies to the company website only. Our software applications, including Lone Toad, have separate privacy policies.

1. Information We Collect

Information You Provide

When you contact us through our website form, we collect the information you submit, which may include:

• Your name and email address
• Inquiry category and subject
• Your message and any information you choose to include

The contact form sends submissions by email rather than intentionally retaining them in the WordPress database.

If you contact us directly by email, we receive your email address, message, and any information you provide.

We use this information to respond to inquiries, provide application support, and conduct related correspondence.

Website Security Information

To protect the website against unauthorized access, malicious activity, and other security threats, our security systems may collect and process:

• IP addresses
• Dates and times of requests
• Requested URLs and related request information
• Browser and device information
• Login attempts and security events

We use Wordfence and server-level security measures to help detect and prevent malicious activity.

Security processing operates independently of optional website analytics consent.

2. Google Analytics

We plan to use Google Analytics 4 (GA4), provided by Google, to understand how visitors use our website and improve its content.

Depending on the configuration and information available, analytics may include page views, traffic sources, interactions, approximate geographic location, device and browser information, and clicks on links to the Apple App Store.

Google Analytics is not loaded unless you accept optional analytics cookies.

If you decline, the website does not activate GA4 tracking through its consent mechanism.

When analytics is active, you can revisit your preference through the website's Cookie Settings link.

Our intended GA4 event-data retention period is 14 months. This setting will be verified before analytics is activated. Standard aggregated analytics reports may remain available beyond that period.

Google processes analytics information according to its own policies and applicable service terms.

3. Cookies and Similar Technologies

The website uses or may use the following categories:

• Essential cookies: Cookies necessary for security, website operation, administration, and remembering your analytics preference. Our consent cookie, htht_consent, may remain for up to 180 days.
• Administrator cookies: WordPress uses authentication and session cookies for authorized website administrators.
• Analytics cookies: If you accept analytics, Google Analytics may set cookies, including cookies with names beginning _ga.

Security tools may also use cookies or similar mechanisms to protect the website.

You may control or delete cookies through your browser settings. Blocking certain essential cookies may affect website functionality.

4. How Long We Keep Information

• Contact and support correspondence: We ordinarily retain messages for 24 months after the last interaction. Information may be kept longer when reasonably necessary for an ongoing business relationship, legal obligation, dispute, or legitimate business recordkeeping requirement.
• Routine Wordfence Live Traffic records: We retain routine records for up to 30 days, subject to applicable configuration and record-count limits. Relevant security information may be preserved separately for longer periods when necessary to investigate an incident or meet legal obligations.
• Google Analytics: We intend to configure GA4 event-level retention for 14 months, as described above.
• Other operational records: Server logs, backup copies, and security records may be governed by separate operational retention schedules appropriate to their purpose.

Information is deleted or de-identified when it is no longer reasonably necessary, subject to applicable requirements and technical backup cycles.

5. How We Use Information

We use information to:

• Respond to business inquiries and application support requests
• Operate, maintain, and improve the website
• Understand website usage when analytics consent is provided
• Detect, investigate, and prevent security threats
• Maintain necessary business records
• Comply with applicable legal obligations

We do not sell visitors' personal information or share it for third-party targeted advertising.

6. Service Providers and Information Sharing

We use service providers and technical infrastructure to operate the website. These may include:

• Website hosting and infrastructure: Services that deliver the website and support its operation
• Email services: Systems used to transmit, receive, and retain correspondence
• Website security: Wordfence and associated security infrastructure
• Website analytics: Google Analytics 4, when optional analytics consent is granted

Service providers may process information necessary to perform their services.

We may also disclose information when legally required or reasonably necessary to protect our rights, users, or systems.

We do not otherwise disclose contact-form information for unrelated advertising or marketing purposes.

7. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information.

These measures include encrypted HTTPS connections, restricted administrative access, multifactor authentication, software updates, security monitoring, and backups.

No internet transmission or electronic storage method is completely secure. We cannot guarantee absolute security.

8. Your Privacy Rights

Your privacy rights depend on your location and applicable law.

Where provided by law, these may include rights to access, correct, delete, or receive information about personal data we hold, to object to or restrict certain processing, and to withdraw consent.

You may withdraw optional analytics consent through Cookie Settings when analytics is active.

To submit a privacy request, contact contact@hightechhornedtoadsoftware.com.

We may request reasonable identity verification before processing a request. Some information may need to be retained to satisfy legal obligations, security needs, or other applicable exceptions.

9. Children's Privacy

This company website is not directed to children under 13, and we do not knowingly collect personal information from children through it.

If you believe a child has submitted personal information through the website, contact us so we can review the request and take appropriate action.

Privacy practices for individual software applications are addressed separately in their respective policies.

10. Changes to This Policy

We may revise this policy to reflect changes in website functionality, information practices, services, or legal requirements.

The effective date at the top of this page will identify the current published version.

11. Contact Us

For privacy questions, requests, or concerns:

High Tech Horned Toad Software LLC
Email: contact@hightechhornedtoadsoftware.com

You may also use the contact form on our website.